CRUMS is a e-commerce website designed for a premium snack brand specializing in banana chips, tapioca snacks, and traditional Kerala treats.

The goal of this project was to create a visually engaging, brand-driven shopping experience that highlights product variety, natural ingredients, and regional authenticity while maintaining a clean and user-friendly layout.

Create a strong brand identity using bold colors and consistent visuals

Showcase best-selling products clearly to drive conversions

Design an easy-to-navigate product discovery flow

Emphasize brand values such as 100% natural, vegan, and preservative-free

Deliver a modern yet culturally rooted aesthetic.