Teeta is a Malayali café rooted in Kochi, built around everyday food and everyday people. But the challenge was to turn something deeply familiar into a brand that felt bold, contemporary, and instantly recognisable. The name itself became the starting point—drawing from the mathematical factor theta (θ), a common connector, and the Malayalam word “തീറ്റാ,” meaning “just eat.” This idea shaped the entire identity: food as the common factor that brings people together, without rules or pretence.